Keep 'em keen...

"Treat 'em mean, keep 'em keen" is a saying I personally have heard since my days as a young boy, and a saying I never truly understood until my delve into marketing and sales as a career...

Hearing this phrase used by key figures in my childhood, such as my father and close friends, I was led to believe that treating people in a not so favourable way was how to keep them interested. However, even as a young child it felt like something didn't "add up" in the old adage. So I started asking these close people, what exactly it meant.

To my surprise and disdain, not a single one could tell me what I found to be the real meaning behind it. Every reply I received differed in presentation although they all shared the same fundamental meaning. What I got from them was always along the lines; If you treat somebody unfavourably then they will continue to chase you, because every other person is treating them differently. Essentially to "stand out from the crowd", turns out this wasn't the real meaning behind it...

After my first dive into the deep end of sales and marketing it turns out that the old adage is actually quite accurate, juuust not exactly for the reasons most people believe.

From my personal experiences I've found that "Treat 'em mean" is actually referring to the pain people feel; if a lonely rich man is upset, well then we know his pain comes from his lack thereof a romantic partnership, a basic need in the hierarchy, so he constitutes a perfect fit for a dating service.

In short; we can harness the power of the emotions people feel to "Keep 'em keen" and interested in us, as people, businesses and partners.

And this is exactly what Wield have become masters in. So now we harness the power of this knowledge and the execution of selling associated with it to give our clients the customers and attention they want, and deserve.